Apr 23, 2014
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Drinks

Rum Wars, Pt. 2: The World’s Most Expensive Rum

Words by Jesse Serwer—

A couple weeks ago we brought you word of Appleton Estate’s Jamaica Independence Reserve, a 50-year, $5,000 bottle of rum produced to commemorate next month’s 50th anniversary of Jamaican independence, which parent company J. Wray and Nephew claims to be the most mature rum on the market.  Not to be outdone by their Jamaican rivals, Angostura is producing what it says will be the world’s most expensive rum to commemorate Trinidad’s own 50th anniversary, happening three weeks after Jamaica’s big day on Aug. 31. T&T’s top rum brand will produce only 20 500-mL bottles of Legacy by Angostura, which will retail for  TT$160,000, or $25,000 US—about $1,200 a nip. Awoah.

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Grog To Go: Dark ‘n Stormy In A Can!

Words by Jesse Serwer—

If you’re anything like us, you’ve already spent more than a few nights this summer throwing back glasses of our favorite (really—we had it at No. 1 on our Toppa Top 10 summer coolers and cocktails) summer drink, the dark and stormy. We’ve definitely noticed a general upswing in consumption of the Bermuda-born, rum-and-ginger-beer combo, and the people at Gosling’s, makers of the dark and stormy’s preferred rum Black Seal (legally, it’s only a dark and stormy if it’s made with Gosling’s), have stepped their game up accordingly.

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Seen: Vintage Rum Advertisements from the Gallery of Graphic Design

Words by Jesse Serwer—

Mining through the depths of a Google Image search recently, I came across a striking throwback advertisement for Dagger, a long-forgotten Jamaican rum produced by J Wray and Nephew in the 1950s. That discovery led to another: TJS Labs’ Gallery of Graphic Design database, a treasure trove of advertisements from days gone by. Their archives for rum are particularly rich, with ads for Myers’s and Ronrico as well as other long-defunct brands like  Old St. Croix, from the pages of Time, Life, Sports Illustrated and the Saturday Evening Post, spanning the 1930s through to the mid-’60s Mad Men era. The Dagger ad below, it seems, appeared in the April 27, 1959 issue of Sports Illustrated. Scroll down for more visual gold from the GGS archives.

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Toppa Top 10: Ten Summer Coolers + Cocktails


Words by LargeUp Crew—

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Toppa Top Shelf: Appleton’s $5K, 50-Year Rum

Words by Jesse Serwer—

Ready to celebrate Jamaica’s 50th? Got a spare 5 grand US in your pocket? Appleton Estate is celebrating Jamaica’s half-century of independence with what surely qualifies as one of the world’s most expensive rums. According to parent J. Wray and Nephew Co., the 50-year-aged Appleton Estate Jamaica Independence Reserve will be the oldest rum currently on the market worldwide. We just wonder if anyone will actually be drinking the stuff come Aug. 6. With only 800 bottles set for production, and earmarked for sale at high-end international liquor shops and duty-free vendors, we hope some Jamaicans will get a taste, not just foreign investors and collectors. Alright, who’s chipping in on a bokkle?

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Impressions: Rasta Queens x Rita Marley x Snoop Dogg


Words by Martei Korley, Photos by BenGee—

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