Oct 25, 2014
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Posts tagged: rum

Media Watch: Appleton Estate’s “From Jamaica With Love” Commercial

Words by Jesse Serwer

Appleton-from-jamaica-with-love

We’ve been saying this for years: rum is in need of a makeover. Vodka, tequila, Scotch, Bourbon and even gin have all become fashionable among young people in recent years, thanks in large part to good, or at least savvy, marketing. Rum has stubbornly refused to follow along, with brands content to either die out with their aging customers, or to rely on the same old parrots and pirates.

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Carnival Checklist: Red Fox’s 7 Things You Must Do At NYC’s West Indian Day Parade

Words by Kieran Meadows, Red Fox, Photos by Reid Van Renesse, Yofray Ray, Mario Tama-

Red Fox

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Best of Both Worlds: Trinidad’s Tea-Infused Chai Rum

Words by Tishanna Williams—

chai-rum-smaks-trinidad

It’s National Rum Day here in the U.S., so we thought we’d scour the Caribbean for something new to drink. Trini correspondent Tishanna Williams has the scoop on a chai rum launching from her island.

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Rum Wars: Havana Club Vs… Havana Club

Words by Jesse Serwer—

havana_club

For years, two different Havana Club rums have been produced in two different countries by two different companies. A legacy of the now 53-year-old U.S.-Cuba trade embargo, the situation has recently been the subject of a battle between the US and the EU (along with Cuba) on the floor of the World Trade Organization. Yep, a bottle of rum is the source of strained relations between the world’s superpowers.

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Canita To Go: ‘Puerto Rican Moonshine’ Goes Mainstream With PitoRico

Words by Jesse Serwer–

Pito-Rico-Rum

The National Puerto Rican Day Parade in New York City (see highlights from yesterday’s edition here) is about as close as you can get to experiencing the “51st state” without leaving the continental U.S. One element of Puerto Rican culture you’re not likely to find on the parade route, though, is pitorro—Puerto Rico’s answer to moonshine and bush rum.

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Black Gold: Mount Gay’s Black Barrel Rum

Words by Jesse Serwer—

mount-gay-black-barrel

Mount Gay Rum, as you may already know, is the oldest documented rum producer in the world. The “Rum that Invented Rum” has operated continuously out of Barbados since—at least—1703.

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