Essential Kartel: Vybz Kartel’s 30 Most Essential Tunes

30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 1
March 31, 2014


18. “Street Vybz”

vybz-kartel-street-vybz

There are couple of commercials we hate, some we tolerate and then there are some with jingles so catchy we can’t help ourselves from singing. Vybz Kartelโ€™s “Street Vybz” off the Street Vybz Riddim, however, delves deeper into our subconscious. To market his rum brand of the same name, Kartel devised a track that would not just promote his product but also infiltrate dancehall parties with infectious vocals, captivating lyricism and a pulsating riddim. The song is a prime example of Kartel’s uncanny knack for savvy marketing. โ€”Maj Johnson