Words by Jesse Serwer
The action in “Kings,” the latest video from J. Nation, takes place not on the singer/producer’s home island of Antigua but in a Shrek-meets-8-bit-Nintendo animated universe ruled by a green monarch with the voice of Jah Cure. It’s not the first time Nation and director/animator Kenny Frankland have journeyed to this world together: “Kings” continues a saga begun in their “Blasting Away” video a few years back, reviving the characters from that clip (a troll called Jus, a faun named Drastic, and Logiq, a cheeky goblin) with the addition of Cure as “The King.”
“The video itself is a story of sacrifice,” Nation tells LargeUp. “People’s response from the first one was so great, I felt it was only right to continue the story. Creative wise [the concept] can go anywhere. Maybe in the future it can be turned into a franchise of some sort. Not to mention it being cool to have a new character introduced with Jah Cure.”
Tell us what you think of “Kings” below, and get J. Nation’s newly-released self-titled album here.