Purple Craze: Vashtie Kola x Air Jordan

October 12, 2010

Words by Eddie STATS Houghton


Trinidad’s trendiest daughter, Vashtie Kola just unveiled her official redesign of the Air Jordan Retro 2 in a gal-friendly lavender shade with metallic silver details–in the process becoming the first woman to design an Air Jordan. The silver is for the Jordan Brand’s 25th anniversary–currently underway–and the purple is doubtless for Vashtie’s own brand Violette. You have to like the fact that Jordan went this route, not only did they recognize their female devotees with a kick that suits their style but gave young girls (and, inadvertently, Caribbean youth) a stylish, ambitious and independent role model to go with it. True to the spirit of dawtas doing it for themselves, Vashtie wasn’t content to let the usual sneaker reviewers have the last word, directing her own web ad in a “Ladies First” theme, complete with Queen Latifah and Monie Love on the soundtrack. Check the kicks below and watch the video after the jump.