Bashmentisements: Ten Commercials with Dancehall* Soundtracks
Caribbean sounds are being used to sell everything from Fiats to Nikes right now.
Interpretive Dancehall: Puma Dance Dictionary x Dre Skull x Popcaan
In dancehall, there is a dance for pretty much every word, action and emotion in existence. You've got "difficult," "sufferer," "confused," even "shovel." One could probably speak in full sentences using on... Read More...
LargeUp TV: On the Move with Jamaica’s No-Maddz
Words by Jesse Serwer, Video and Photos by Martei Korley—
Even if you don't know their name, you may already be familiar with No-Maddz from their role as "the World's Fastest Band" in Usain Bolt's Puma c... Read More...
Better Is Coming: ‘Better Mus’ Come’ NY Premiere at Lincoln Center
Words by Jesse Serwer—
It feels like it's been years that we've been telling people about Better Mus' Come, the directorial debut from Jamaica's Storm Saulter. Actually, it has. On Thursday Feb. 16, at 7... Read More...
Ring the Alarm: Stream MC Zulu’s “Call Red Alert”
Words By Nico Simino
Panamanian-born Chicago transplant MC Zulu has just released a new single, "Call Red Alert" from his upcoming LP, Electro Track Therapy. A leader in the global bass scene, Zulu deli... Read More...
Fashion Fridays: Usain Bolt x Puma x Shinzo Limited Edition Kicks
Words by Eddie STATS Houghton, via Cutlass & Cane
Speaking of Kingston in Paris, Parisian kicks-retailer Shinzo added some Euro-value to the already-powerhouse combination of Usain Bolt x Puma recent... Read More...
World’s Fastest Interview: Exclusive Q&A with Puma Posterbwoys No-Maddz
Words by Jesse Serwer
You may have caught Puma's commercials for their new Faas running shoes starring "the world's fastest band" harmonizing their way through Jamaica on TV recently. The members of this... Read More...
Toppa Top 10: Reggae-Inspired Kicks
Words by Jason "J-Rockaz" Orford
Spring is here! Which means Summer will be hotstepping around the corner any minute. While we here at LargeUp have kept our Clarks on for what seems like all winter, we d... Read More...
Faas Times: No-Maddz x Puma
Words by Jesse Serwer
For their latest Jamaica-inspired commercial, Puma tapped dub poetry/improv crew No-Maddz to play "the world's fastest band" ("Rocker, Flex And Groove"). The ad, which follows the q... Read More...
Sam Fleischner Preps for “Wah Do Dem” NYC Screening at Brooklyn Academy of Music
Posted by DJ Gravy
Make it here, you make it anywhere is what Frank said, and it still rings true as ever. For Sam Fleischner, writer and director of the award winning indie film, "Wah Do Dem", his mome... Read More...
Jovi Rockwell x Puma Present: “Keep It Real” Music Video
Posted by DJ Gravy
Now that we're in the post CD consumer era, it has become clear that major brands with proper budgets ie; not record labels are the answer to artists looking for exposure and... well, ... Read More...
You can’t keep a good brand down! Brand new Sizzla x Clientele Collabo Tee
Words by DJ Gravy
As strong supporters of New York's downtown Reggae / Dancehall party circuit, back in '05, Clientele collab'd with Puma for "The Ras" and had their part in throwing weekly events with... Read More...