Green Screen: Jah9 Toasts To Fresh Food In Her “Avocado” Video

November 12, 2014

Words by Jesse Serwer


Last year’s “Steamers a Bubble” was a big tune for singer Janine “Jah9” Cunningham, and one of our favorite female-sung ganja anthems since Rita Marley’s “One Draw.” For her latest single,ย  “Avocado,” the Falmouth, Jamaica native turns her attention to a different sort of green. An avocado might seem like an odd object to serenade, but the track,ย produced by Rory Gilligan of Stone Love, is the latest in a long line of reggae songs celebrating healthy eating (see Chronixx’s “Spirulina” for another recent example).

Besides, it isn’t just about eatingโ€”it’s rife with double entendres brought to life in the humorous, lighthearted video directed by LargeUp contributor Sameel “Kush-I” Johnson. The clip, which premiered on the Wall Street Journal’s Speakeasy blog today, shows a different, almost bubbly side to the typically serious Jah9. It’s a fun visual that should go along way towards bringing the singerโ€”already one of the brightest new female stars in Jamaican music โ€”to the wider world.