Words by Jesse Serwer—
Pressure Busspipe had a massive day yesterday, starting things off with a live appearance on The Wendy Williams Show to launch the US Virgin Islands’ new ad campaign featuring his single “Virgin Islands Nice.” Next it was over to Miss Lily’s Variety for a killer live set on the LargeUp Sessions backed by I-Grade Dub. More on that soon, including photos and audio, so look out.
Today, the US Virgin Islands’ finest is keeping things moving with the world premiere of his latest video for “Show Love.” The video is a result of a trip to Jamaica last month that saw Pressure make the rounds in Kingston, included a stop at Kingston Dub Club documented in our recent feature on Pressure. While there he also linked up with LargeUp photographer El Puru and Sameel “Kush-I” Johnson of the XTM. Nation family to create some visuals for “Show Love,” one of the standout tracks on Pressure’s new album The Sound produced by Zion I Kings. Shot in Kingston’s Coronation Market, the video features Pressure as a humble worker soaking up knowledge and vibes from everyone comes across, and cameos from Jah 9 and Yaadcore, not to mention a wicked melodica solo from producer Laurent “Tippy-I” Alfred.
If you’re not feeling positive vibrations after watching this video, something is not right. Watch below, and check Pressure’s appearance on Wendy Williams and the US Virgin Islands Tourism Board’s new commercial featuring