Yardie Offishall: Kardinal Offishall in Jamaica

April 17, 2014

Words by Tasha Brown, Photo via Rep JA


If you are still wondering what makes Kardinal Offishall so official, watch his latest video, for the patois-laden, dancehall-inspired “Tattoo (Rudebwoy).” You can always count on the Toronto MC to give you a mix of authentic hip-hop and dancehall flavor, but this go round, Mr. Offishall produced and directed the video in Jamaica, delivering a positive message on and off film.

Lots of artists of use Jamaica as a background for music videos, but Kardinal brings a personal touch to his excursion, which comes complete with a cameo from the one and only Bounty Killer. The school that was featured in the video, meanwhile, is located in Clonmel, Jamaica, a place symbolic to Kardinal’s own roots in JA (two of his grandparents are from there). And it wasn’t just a location: you should know that the day that the video was shot, he donated school and sport supplies to the children there. Kardinal Offishall is worthy of all of his titles – Hip Hop Artist, Producer, Director, and Philanthropist. For more on Kardinal’s perspectives on Jamaica and Caribbean culture, read our 2012 interview right here.