Fashion Fridays: Designing Dancehall Deejays

September 27, 2013

Words by Tami Tsansaiโ€”

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Our LargeUp crew couldnโ€™t help noticing a new phenomenon in dancehall. It seems the business bug has bitten, with a growing number of Jamaican deejays taking charge of their careers, and profiting from their individual brands via new fashion ventures. I-Octane, Mavado and Konshens are already on board with the trend, so we thought weโ€™d give you a quick overview… pree dem nuh?

Konz 876 by Konshens
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Just when we thought he was giving us his all, Konshens, who previously announced an apparel line for females called Oh-K, hits us with Konz 876โ€”a new line of high-top (Game Changers) and low-cut sneakersย (Subs, named for his own label Subkonshus Music)โ€”for the โ€œkonfident,โ€ we presume. After all, he did say โ€œwe donโ€™t need VIP area, anyweh we deh a VIP,โ€ right? Retailing at USD $129 with worldwide delivery and online ordering, things appear off to a great start for theย โ€œDo Sum’nโ€ artist. Visit his website to check out the full line.

I-Octane Collections for Silver Factory Merch
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We love how Silver Factory Merch is offering artistes, entertainers and athletes a platform to benefit from their brands, by partnering with them to create collections. I-Octaneโ€™s diverse mini-collection has something for everyone, from snapbacks and tanks, to T-shirts, tea cups, skateboards and even ashtrays! The prices are reasonable too, at USD $5-50. View them here.

Mavado’s Gullyside
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The Gully God, too, has gotten into the clothing business, and his user-friendly Gullyside Shop makes it easy for his fans to get their own Mavado collectibles. Want to up your street cred? Visit his website โ€“ the exclusive source – to purchase one of his 100 percent cotton Gullyside tees which retail for USD $30-35, depending on whether you want a basic tee, or a limited-edition one. Both are branded with the Gullyside trademark, either in black print (basic) or gold (limited edition). Plus if you โ€˜gully shopโ€™ just e-mail them a photograph of yourself wearing the shirt to be featured in their galleryโ€” how cool is that?