Fashion Fridays: Cedella Marley + Puma’s Jamaican Olympic Uniforms

June 15, 2012

Words by Jesse Serwerโ€”

It’s a foregone conclusion that Jamaica will dominate the track and field competition at this summer’s London Olympics. But not being able to see the future, we can’t actually guarantee it. What we can guarantee is that Jamaica’s athletes will look the best of any nation’s in London, thanks to Cedella Marley’s uniforms for the 2012 team. We told you last year about the collaboration between Bob Marley’s eldest daughter (and long-time designer behind the Marley family’s Catch a Fire clothing label) and Puma, but last week Cedella unveiled her designs at a London fashion show featuring models includingโ€”who elseโ€”Usain Bolt himself.

In addition to game attire, the collection also features military-inspired jackets with Bob Marley’s face on the sleeve, and the words “Positive Vibration” on the inside of the collarโ€”presumably for looking sharp and up on the inevitable trips to the podium.ย  โ€œWe took the fit of what my dad would wear and updated it to 2012,โ€ Cedella told BET.ย  I tried to incorporate the Bob Marley fit in as many pieces as possible where we were able to accommodate that.” The uniforms also feature the face of Jamaica’s first Olympic champion, Arthur Wint. Check out some more of Cedella’s looks from the London show below, and get up to date with all of the top Caribbean athletes competing in London this summer with our recent Toppa Top 10.