Diamond Rhymes: Watch Busta Rhymes’ “Why Stop Now” Video

January 30, 2012

Words by Jesse Serwerโ€”

Now that you’re up to speed on producer Sham “Sak Pase” Joseph (Read his Now Things interview from this past Friday) and his super track record (Rihanna’s “Man Down,” Watch the Throne‘s “Who Gon Stop Me”), let’s take a look at the end product of his latest creation, shall we? Among the other projects the beatmaker currently has his hands in, Sham is heavily involved in Busta Rhymes’ upcoming Cash Money Records debut, having already produced the album’s lead single, “Why Stop Now” featuring Chris Brown. The Hype Williams-directed video for the tune dropped today, the clear (and random) highlight of which is a moment where Busta’s face into something resembling Damien Hirst’s diamond skull, as he mills about an encampment of Occupy Wall Street type protesters. Watch below, and download the track here.