Temperature Rising: Watch Natalie Storm’s “Hotta” Video

December 16, 2011

Words by Jesse Serwer

Natalie Storm isn’t just our sex columnist (New Punanilogue out today! Read up on all the rest of them here!), she’s also one of our favorite dancehall artists. Far from your typical female deejay, Nat has her own sassy, electro-influenced spin on Jamaican music that she calls electrofied garrison dancehall. In an era when many dancehall acts are willing to compromise their brand to jump on any trend they can hitch themselves to, Natalie’s distinctive aesthetic comes through in every single thing she does. Exhbit A: “Hotta.” Produced by Ward 21, the accurately titled tune was first featured as a premix on her Federation Sound-helmed 2010 mixtape, Songs 2 F@#k & Fight 2, and released as a single earlier this year. The video, directed by Roli Brown, depicts Natalie in a typically colorful light, as she sets what must be a record for most costume changes in a dancehall video (For the record, we’re partial to the pinstripe jacket-and-black-stockings look). Hotter than she yuh can’t find. Gees and peas!