Video: Nas Brings “The Don” To Life

Words by Jesse Serwer—

Nas has been on a roll leading up to his upcoming Life is Good LP, beginning with last summer’s invigorating “Nasty” and, most recently, the highly personal “Daughters.” It’s the SuperCat-sampling ‘The Don,” co-produced by Salaam Remi and the late Heavy D (as well as Da Internz), that gives us hope that Nas might finally be set to break the curse of mediocre post-Illmatic albums. This song just hits hard in a way no other rap tunes are hitting right now, while Nas’ inclusion of SuperCat (not to mention production from a pair of Caribbeans in Salaam and Heavy) is a positive sign for those hoping reggae-inflected hip-hop will make a comeback.

After teasing the clip with a trailer and Instagram flicks, Nas has finally dropped the video for “The Don.” If you were hoping to catch a rare glimpse of SuperCat or a proper Heavy D tribute, you’ll be disappointed, but why be mad at a video that looks this sharp, and feels this big. Check out some more of Nas’ pics from the shoot below, and read what he recently had to say about Supercat, Heavy D and “The Don” to Allhiphop.com.