He Knows Snowcone…The Real Snowcone

Words By Jesse Serwer

Fans of Rick Ross’s Deeper Than Rap may recall Magazeen, the deejay who plays Officer Ricky‘s foil on “Yacht Club,” one of that album’s standout tracks. The Bawse signed the Miami-based yardie to his Maybach Music Group and is said to be making some efforts to break him properly in Jamaica. While one might question an American rapper’s ability to buss a deejay, Ross frequently performs at Caribbean clubs and events and is planning his own tour of the islands in November (We also hear he’s playing C-Pac in Flatbush, Brooklyn next month). The newly released “7-11 Hustle” features both the star and his protege on Jah Snowcone‘s (now year-old) 7-11 riddim, with a corresponding video shot in Kingston. Ross hopping on a juggling rhythm is notable in itself but will this catch on in yard?