Nov 24, 2014
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Posts tagged: WIADC

Carnival Business: West Indian American Labor Day Parade Grind

Words and Photo by Sherman Escoffery, via Billboard.Biz

Celebrating its 45th year in existence, the annual West Indian American Day Carnival is one of the biggest festivals in North America, bringing out over three million spectators and revelers onto Eastern Parkway in Brooklyn. This is no small feat for any organization to pull off annually, even with 45 years of experience. Billboard magazine published this interesting article about the parade, that goes behind the scene of the West Indian American Day Carnival, (WIADC) the organization responsible for putting the huge festival together. Its newly appointed president Thomas Bailey talks about securing corporate sponsorship from companies like Bacardi Rum to Western Union, the carnival’s economic impact on the city, and all the other events that culminate with today’s Labor Day parade. Check out the excerpt below and get the full story at Billboard.Biz:

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