Oct 24, 2014
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Posts tagged: the Guardian

The Shoe Fits: Clarks To Spotlight Jamaican Culture with New Campaign

Words by Jesse Serwer, Photo by Beth Lesser—

In the spring of 2010, with Vybz Kartel’s “Clarks” reaching peak rotation levels, I published a story in  The Guardian tracing the long-running connection between the iconic British footwear brand and Jamaican music. With reports of Clarks-driven robberies and rampant bootlegging coming in from Jamaica, the company’s spokespeople admitted to me that a surge in sales of Clarks Originals seen at the time might have had something to do with the popularity of Kartel’s tune. The next step seemed obvious. Clarks, which has been active in forging connections to other music scenes, sponsoring live events and other partnerships, would tap Vybz Kartel and Popcaan, and launch a big campaign around its base in Jamaica.

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Bashment 101: Heatwave Pen the Ultimate House Party How-To

Words by Jesse Serwer, via The Guardian

British newspaper The Guardian last Friday tapped our own esteemed Cockney & Yardie columnist and the five-star general of top-ranking London soundsystem The Heatwave, Gabriel Myddleton, along with Heatwave MC Benjamin D, for a highly engaging guide to the art of the house party. Among the “dos” and “don’ts” recommended by Gabe and Ben:

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He Was There: Gappy Ranks on the Earthquake in Japan

Words by Jesse Serwer, via the Guardian

gappy+ranks

A few weeks back, I had the opportunity to interview rising UK reggae star Gappy Ranks for an article, “From Harlesden to Yokohama,” which appeared in today’s edition of esteemed British newspaper, the Guardian. While the original plan was simply to discuss Gappy’s recent success in reviving the British reggae scene, as well as his upcoming sophomore LP, Thanks & Praise, (since delayed from an April release, to June) events intervened. In the time between our first contact and the interview, Ranks traveled to Japan, where he bore witness to the devastating earthquake of March 11, just two hours after his arrival for a tour there. When we spoke, just days after his return home to London, Ranks had already recorded a song about the experience, called “I Was There,” and he discussed in detail his experience in Japan. Check out the video for “I Was There,” shot on the streets of Yokohama and on his plane, below, and read Gappy’s full account of his experience in Japan after the jump.

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