Words by Jesse Serwer—

Jamaican deejay enigma LA Lewis recently re-emerged with a new website, a new sidekick manager in Prince Zimboo alter ego ’80s-style skat chatter/former Rolling Stones tourmate Sani Showbizz, and a new focus. He’s embracing the role of conceptual artist, becoming “Jamaica’s Damien Hirst,” we learn over a new video series documenting his evolution. “I been doing some research over the past few couple months,” he tells us while chiseling a sink fixture in one such clip, “and everything that LA Lewis have done, or touched, or have been said…is art!”