Words by Emily Shapiro
Popcaan has become dancehall’s ruler of the summer in the past few years. In 2011, there was “Ravin” (on the aptly titled Summer Time riddim) followed by the smash hit, “Party Shot.” Last year it was “When Mi Party,” on the Summer Wave riddim. And now, this June, he’s given us “Unruly Rave.” Shot in Toronto and directed by Niko of Drake’s record label October’s Very Own (OVO), the song’s new video reads more like a hip-hop clip than your usual yardie dancehall scene. It’s shot in a club, rather than on the streets of JA, and, while the women are scantily clad, they’re dressed in skirts and drinking champagne rather than head topping in a bashment.