Nov 27, 2014
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Posts tagged: Maxine Walters

Seen: Miss Lily’s Inna Cab Ride

Words by Emily Shapiro, Photo by Tono—

Miss Lily's Variety by Tono

If you’ve taken a taxi in New York City in the last few years, you’re familiar with NBC’s short clips spotlighting new and cool places to buy things around town. In a recent Shopping Guide clip, dashing host George Oliphant makes a visit to one of our main stops in Manhattan, Miss Lily’s Variety. He tells cab riders that the reggae/dancehall-focused retail/gallery annex of the popular Jamaican eatery (and home of is “collector’s paradise for rare Jamaican vinyl,” and even holds up Miss Lily’s newly published first book, of Jamaican Dancehall Signs, which includes a foreword and interview with collector Maxine Walters by Large Up’s own Jesse Serwer.

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LargeUp Interview: Maxine Walters Talks “Jamaican Dancehall Signs”

Words by Jesse Serwer—


Jamaican Dancehall Signs From the Collection of Maxine Walters, a coffee-table collection of vibrant, hand-painted advertisements gathered from public spaces across Jamaica, is the first book from the new publishing venture of Miss Lily’s Variety (the next-door annex of popular NYC Jamaican eatery Miss Lily’s). To bring some context to this distinctly Jamaican, and little documented, form of street marketing, Miss Lily’s had me write a foreword and conduct an interview with Maxine Walters, the Jamaican film producer responsible for collecting these rough-hewn masterpieces of lettering and color in the book. The following is an excerpt from our conversation about the signs, their aesthetics, significance, history, and Ms. Walters’ efforts to archive them. For the whole conversation, you’ll have to pick up the book, which is available right here.

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Visual Culture: Jamaican Dancehall Signs From the Collection of Maxine Walters

Words by Jesse Serwer—

For the last 12 plus years, Jamaican film and TV producer Maxine Walters—she’s had her hand in most every major movie shot in JA over the last three decades, from The Mighty Quinn to Clara’s Heart— has been archiving and collecting one of Jamaica’s most unique and overlooked visual bounties: the vibrant, hand-painted signs found in public spaces across the island. Sturdy and technically illegal, these bold homemade advertisements are nailed to poles and trees everywhere from Half Way Tree to mountain villages, usually during the middle of the night, to promote grassroots events ranging from that weekend’s bashment party to the arrival in town of a pantomime play, or all-star reggae concert.

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