Oct 31, 2014
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Posts tagged: Appleton Estate

Media Watch: Appleton Estate’s “From Jamaica With Love” Commercial

Words by Jesse Serwer


We’ve been saying this for years: rum is in need of a makeover. Vodka, tequila, Scotch, Bourbon and even gin have all become fashionable among young people in recent years, thanks in large part to good, or at least savvy, marketing. Rum has stubbornly refused to follow along, with brands content to either die out with their aging customers, or to rely on the same old parrots and pirates.

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305 Lime: Miami’s Rum Renaissance Festival

Words by LargeUp Crew, Photo Courtesy Uncommon Caribbean/SBPR

Rum Renaissance Festival

We’ve been waiting for the “rum renaissance” to happen for years. A day when our stateside contingent can walk into any pub or club and expect to find the same level of choices as our whiskey- and vodka-drinking friends. Or at least something more than the Captain Morgan, Bacardi and Malibu—with the occasional Appletons or Mount Gay sighting—we encounter at most stateside nightspots and watering holes.

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Rum Wars, Pt. 2: The World’s Most Expensive Rum

Words by Jesse Serwer—

A couple weeks ago we brought you word of Appleton Estate’s Jamaica Independence Reserve, a 50-year, $5,000 bottle of rum produced to commemorate next month’s 50th anniversary of Jamaican independence, which parent company J. Wray and Nephew claims to be the most mature rum on the market.  Not to be outdone by their Jamaican rivals, Angostura is producing what it says will be the world’s most expensive rum to commemorate Trinidad’s own 50th anniversary, happening three weeks after Jamaica’s big day on Aug. 31. T&T’s top rum brand will produce only 20 500-mL bottles of Legacy by Angostura, which will retail for  TT$160,000, or $25,000 US—about $1,200 a nip. Awoah.

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Toppa Top Shelf: Appleton’s $5K, 50-Year Rum

Words by Jesse Serwer—

Ready to celebrate Jamaica’s 50th? Got a spare 5 grand US in your pocket? Appleton Estate is celebrating Jamaica’s half-century of independence with what surely qualifies as one of the world’s most expensive rums. According to parent J. Wray and Nephew Co., the 50-year-aged Appleton Estate Jamaica Independence Reserve will be the oldest rum currently on the market worldwide. We just wonder if anyone will actually be drinking the stuff come Aug. 6. With only 800 bottles set for production, and earmarked for sale at high-end international liquor shops and duty-free vendors, we hope some Jamaicans will get a taste, not just foreign investors and collectors. Alright, who’s chipping in on a bokkle?

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Top Rum: Top 10 Caribbean Rums

Words by Eddie STATS Houghton—


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