Jul 28, 2014
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Toppa Top 10: The LargeUp Last-Minute Gift Guide, Holiday 2011

Words by Jesse Serwer

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Toppa Top 10: Top Rum, Part Two

Words by Eddie STATS Houghton

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Funky Cold Medina: Ron Jeremy x Panama Rum = Ron de Jeremy

Words by Jesse Serwer, via Max Glazer’s Twitter

Yes, there is a rum named after Ron Jeremy and, yes, there is a good reason to talk about it here. Ron de Jeremy is the idea of a company called One Eyed Spirits, who apparently had a light-bulb moment upon realizing that the Spanish word for run, ron, is also the first name of this most famous of porn stars. But while the concept is novel (and the marketing predictably references Jeremy’s unlikely powers over women), Ron de Jeremy is not a novelty product. It is distilled in Panama by Cuban master blender Francisco “Don Pancho” Fernandez, who is apparently kind of a big deal in the rum world, and the reviews of it generally seem to be very favorable. For now, the rum, which is aged seven years, is available only by web order (for $30), though the product is coming soon to stores and bars, according to the Ron de Jeremy website. Tip of the hat to super DJ Max Glazer for calling us out on Twitter for sleeping on this fine product!

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LargeUp TV: Chris Blackwell Talks Rum

Words by Eddie STATS Houghton

A’right. You remember when we told you about that bashy we went to for the New York launch of Blackwell rum? Perhaps not. Things can get a little haze after a few Black & Stormies, so let us recap: Chris Blackwell is the founder of Island Records. He is the man largely responsible for the global careers of Bob Marley, Grace Jones, U2 (and a few other icons). He also maintains a string of the coolest hotels on the planet (which happen to be in Jamaica), including GoldenEye, the former residence of James Bond author Ian Fleming–a family friend. Chris Blackwell is a living legend, that is the takeaway from this paragraph. On to the next:

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Black Gold: Blackwell Rum Touches Down in New York

Words by Eddie STATS Houghton

This past Sunday, the LargeUp crew had the opportunity to wet a toe at an informal bashy at Navy Beach in Montauk, Long Island. Attendees comprised an eclectic mix of young and old, LES kids and Hamptons types, well-heeled socialites and elegant dancehall queens. (Also a few celebs, but Vogue or Guest of a Guest could tell you more about that). One of our favorite selectors (Max Glazer) provided the reggae and soca, the hostesses of our favorite downtown spot (Miss Lily’s) set off the dancefloor and a chef flown in from Kingston skewered the jerk chicken spiced the veggie patties. If the vibe sounds good, the occasion was better: the launch of a new brand of premium rum from Chris Blackwell, founder of Island Records and owner of a name practically synonymous with Bob Marley, Grace Jones, Ian Fleming…in a word, Jamaica.

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Mission Impawsible: Red Stripe + Storm Saulter’s Jamaican Bear Commercial

Words by Jesse Serwer

Red Stripe has a new advertising campaign, and it stars the elusive Jamaican bear. No, there is no Sasquatch-type urban legend about bears in Jamaica (at least not that we know of). It’s actually a play on words, as Red Stripe’s new slogan is “Jamaican Beer.” But that hasn’t stopped the Caribbean’s most recognizable beer brand from staging a viral marketing campaign that might lead you to think otherwise. OK, well maybe not. The first commercial for the campaign— the handiwork of Storm Saulter, LargeUp friend and director of Jamaican feature film Better Mus Come—is a little over the top, with a beer-craving bear outwitting Jamaican operatives responding to a break-in at a Red Stripe warehouse. But Red Stripe’s Jamaican Beer Youtube page also includes “footage” of a Jamaican bear in the wild and some very convincing-looking faux news reportage on the break-in. So, yeah, who knows, right? You can even follow the big guy on Twitter at @iamRED_JAbear.

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